We build and sustain the most influential brands of the 21st century.

At Light, we transform brands into beacons in a crowded market. Our data-driven strategies and creative storytelling approach help businesses shine brighter.

Our DNA

Creatively Led

Ambition for the best creative leads all of us. We care about the quality and integrity of our work above all else.

Strategically Driven

We believe the path to world-class work is through rigorous creative strategy that has clear and measurable objectives and is rooted in Brand Purpose.

Systems Thinkers

From product innovation to performance marketing, we believe all our work needs to work in concert to connect every element at every phase of the customer journey.

Humanity Obsessed

We strive to create work that adds value to people’s lives, not noise. We believe our industry needs to be transformed to create things people actually want and welcome.

GODOH

Helping a multinational trucker hat brand find it's purpose and identity as "the greater brand"

Globalpros.io

Connecting businesses with top-tier professionals worldwide

Yumbowl instant cereal

Not just a cereal, it’s wonder in a bowl

Crunchies Fried Chicken

Have a crunch on us